- A1 Gifts
- Amazon.co.uk
- Argos
- Carphone Warehouse
- Figleaves
- Gadgetshop
- John Lewis
- Marks and Spencer
- Natural Collection
- Nike
- Tesco
- Vodafone
Charity Challenge 2008 winner -
Diabetes UK
Diabetes UK was the overall winner of the 2008 Charity Challenge competition on Everyclick, winning a nationwide advertising campaign courtesy of Clear Channel Outdoor.
The charity presented a detailed PDF of how they promoted Everyclick.com as a way to raise funds during the competition period. They now have nearly 1400 supporters on Everyclick who have helped raise over £4,500.
Here are some of the actions Diabetes UK took to promote fundraising for them on Everyclick.com:
"Right from the outset we thought of creative ways to spread the word within the charity and among our hundreds of thousands of supporters and their contacts:
- We switched off Google for the whole charity and redirected it to Everyclick as the default search engine.
- We added an Everyclick ask to all Diabetes UK email footers.
- We promoted it to friends and family.
- We engaged influential Board of Trustee members in the message to promote it to their contacts.
- We contacted our network of nearly 400 volunteer support groups (known as voluntary groups) to encourage them to adopt Everyclick as a great way of raising funds and awareness among their members and contacts."
Other ways in which Diabetes UK promoted fundraising for their charity on Everyclick include:
Showed a promo for Everyclick on their homepage while the competition was running.
Proactively engaged with local and national press.
Dedicated a page on their website to fundraising with Everyclick.
Added an Everyclick search box to their intranet pages.
Created a custom homepage on Everyclick.com.
"We really feel passionately that Diabetes UK deserves to win the Everyclick Charity Challenge. We strove to be as wide-ranging and innovative as possible in our ways of promoting the challenge and engaging huge numbers of supporters.
"Everyclick has helped us to spread the word about diabetes and Diabetes UK as well as raising vital funds to support the charity?s work in helping people with diabetes through information, care, and research into treatments and a cure.
"Winning the challenge would enable Diabetes UK to reach millions more people with our key messages - vital while 2.3 million people in the UK have been diagnosed with diabetes and more than 500,000 have the condition without knowing it. It would also help us to engage new supporters, helping the charity to achieve its aim of a better understanding of diabetes and, ultimately, a world without diabetes." - Diabetes UK
Full details are available in their Diabetes UK Charity Challege entry (.pdf, 3.9MB)